Welcome to Camp Reinvention with founders Dana Hilmer and Wendy Perrotti

The idea for Camp Reinvention™ was born at our neighborhood coffee shop… 

Over iced tea and coffee, we chatted about how so many of our friends and the majority of our midlife and older clients are not truly enjoying their days. They feel overwhelmed and unfulfilled, like something is missing. And to make matters worse, their feelings are heightened with an anxious awareness that the clock is ticking.  

You know what we’re talking about if you’ve ever yearned to have:

  • Deep inner peace
  • The freedom and means to travel
  • A career that excites you
  • A way to hone and share your talents and make your mark on the world
  • A soul mate to grow old with
  • An abundant life with financial security
  • The ease of loving your body and feeling comfortable in your own skin
  • The desire to have a hell of a lot more fun

You don’t have to feel this way.

That’s why we created Camp Reinvention, a science-based coaching company that is dedicated to one thing: Helping women create a second half of life that they love. 

So let’s get you started… 

Here are five things you can do RIGHT NOW to get unstuck and get going in the direction you want to go.

 #1 – Get clear on what you want and WHY you want it.

We’ve worked with hundreds of women over 50 who are facing a midlife crossroads, and while many of them tell us they know what they want, almost none of them can articulate it clearly. Of those who can, even fewer can tell us why.

If you’re in a midlife funk, it’s a big cue that you’re thirsting to live life as the no-holds-barred version of you, and in order to do that, you’ll need to filter what you want until you get it down to your true “why.” That’s the first big shift. 

#2 – Make your “internal operating system” work for YOU

The outcomes of your life are mostly a function of what is going on between those beautiful ears of yours. You know that old saying, “What got you here can’t get you there”? So, now what? If you’re feeling stuck, there’s nothing wrong with you or your willpower. You need to hack your biology and update your internal operating system, getting rid of the old thoughts and behavioral patterns that trip you up and letting go of any belief that limits possibility. When your beliefs, thoughts, emotions, and actions are aligned with what you want to create in your life . . . that is where magic happens! And for action steps you can take right away, check out our free e-book Freedom What Keeps You Stuck to get started. 

#3 – Create your compass point to navigate your choices 

When you commit to this practice, you will make choices that consistently move you toward the life you most want to experience.

Ask yourself the question, “How do I want to FEEL about myself and about my life on my very last day?” The answer to this question is what we call your compass point.

Once you have landed on your compass point, we challenge you to use it as a filter by asking yourself questions like:

  • “What can I do at this moment that will bring me closer to my compass point?”
  • “Does this choice (big or small) bring me closer to or further from my compass point?”

It’s simple and life-changing. And it’s a practice.

#4 – Lean in to your wisdom rather than your experience

We learn by experience. Your experience tells you that if you put your hand on a hot stove, you’ll get burned. Your life, however, is much more complex than that. In fact, in most of your experiences, one small shift could create an entirely different outcome.

When we rely on past experience to make decisions about the present, we’re taking what is and squeezing into the box of what was. Here’s a better approach: Take that same experience and infuse it with your compass point. Now you see new possibilities and can realize completely new outcomes. This is wisdom. 

#5 – Start before you’re ready

Have you been sitting on your great idea or exciting project for weeks, months, or even years? If so, chances are you’re waiting to be bulletproof, to have it all figured out and to know enough, be enough, be more confident . . . to have enough time. Unfortunately, that doesn’t work.

Clarity comes from action.

You need to start BEFORE you’re ready.

You need to get in action, or hop on the bike, and start pedaling. Once you’re moving, you can steer, and with each new block you ride, you’ll see new things, learn new things, and then you can decide where to steer next.

One small action a day adds up and gives you the clarity you need to take the next informed action tomorrow. This is how you can gain momentum and begin trusting the process. And, when you do, another beautiful thing happens: You go from being the person who wants to do this cool thing to being the person who is doing this cool thing.

IT’S NOT TOO LATE. Get on the darn bike today!



Wendy Perrotti and Dana Hilmer are the co-creators of Camp Reinvention™, a transformational program and community committed to helping women at a midlife crossroads get clarity on what they want, make it happen, and enjoy their lives a hell of a lot more. As master-level coaches, they have helped thousands of women successfully reinvent their lives.

Privacy Notice  |  Terms of Use

ROAR Forward is a Hearst Ventures partnership.
© 2024 ROAR forward, LLC. All rights reserved. ROAR forward and ROAR are trademarks of ROAR forward, LLC.


Not a member?