ROAR forward
The most significant social movement of our lives is happening right now — The NEW LONGEVITY
If the 50+ US population were its own country, it would be the 3rd largest economy in the world.
Everyday 10,000 people in the United States are turning 65 years old and redefining what that means.
Americans 55+ hold 70% of the country’s wealth: $92.3 trillion.
The 50+ US population has $8.3 trillion in spending power. It will grow to $13 trillion by 2030.
Today’s 50+ demographic are age innovators who are reinventing the second half of life as they live longer, fuller lives. They are rewriting the rules regarding work, money, health, spending, education, and more with new attitudes, behaviors, and motivations. The norm-busting, early trendsetters who are blazing the path for generations to come are people we call Re-Imagineers.
ROAR forward, a Hearst Ventures partnership, is the authority on, and champion of, this growing and highly desirable demographic. We provide insights, research, content, and other business solutions for employers of, and marketers to, this active dynamic generation that has ushered in, and is living, the New Longevity.
Effective communication with the robust and growing New Longevity demographic demands insights, business intelligence, and development of a new set of tools and skills. Whether you need to market more effectively to the New Longevity generation or support a burgeoning subset of employees, your ability to communicate effectively with them is crucial. ROAR forward’s Business Intelligence and Content Consultancy will help companies better understand, communicate with, and connect to their 50+ year-old customers and employees.
At ROAR forward, it all started with founder Michael Clinton’s book: ROAR Into the Second Half of Your Life. From that foundation has grown our monthly newsletter ROAR!, ROAR forward courses such as Life Layering™ and Dating Over 50, HR/benefits projects, and consumer-focused content for our clients. Michael Clinton and ROAR forward help people 50+ maximize the second half of their lives with strategies, advice, inspiration, and support.
“We’ve been handed a gift of 30 extra years of life…no strings attached. What are you going to do with it?”
Laura Carstensen
Director of the Stanford Center for Longevity
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Interviews and Speaking Engagements INQUIRY
Only 9% of 50-70 year-olds think brands do “very well” at prioritizing and connecting to people their age.