ROAR forward
THE BUSINESS INTELLIGENCE PLATFORM FOR THE NEW LONGEVITY ERA
The New Longevity deserves bold representation — and these ads deliver.
The most significant social movement of our lives is happening right now — The NEW LONGEVITY
If the 50+ US population were its own country, it would be the 3rd largest economy in the world.
Every day 10,000 people in the United States are turning 65 years old and redefining what that means.
Americans 55+ hold 70% of the country’s wealth: $92.3 trillion.
The 50+ US population has $8.3 trillion in spending power. It will grow to $13 trillion by 2030.
Today’s 50+ age innovators are living longer, fuller lives, rewriting the rules regarding work, money, health, travel, and more with new attitudes, behaviors, and motivations. We call these norm-busting trendsetters Re-Imagineers and they have ushered in the New Longevity era. ROAR forward, a Hearst Ventures partnership, is the leading authority on this highly desirable demographic.
We provide organizations with business intelligence, strategic consulting, proprietary research, premium content, and more. Our insights-based solutions empower companies to build an age-ready workforce and engage consumers in this dynamic generation. ROAR forward partners with over 50 global companies across business, nonprofit, and academic sectors.”
The New Longevity Will Revolutionize How You Market, How You Work, and How You Live Your Lives.
ROAR forward Business Solutions
Effective communication with the robust and growing New Longevity demographic demands insights, business intelligence, and development of a new set of tools and skills. Whether you need to market more effectively to the New Longevity generation or support a burgeoning subset of employees, your ability to communicate effectively with them is crucial. ROAR forward’s Business Intelligence and Content Consultancy will help companies better understand, communicate with, and connect to their 50+ year-old customers and employees.
ROAR forward’s Personal Longevity Journey Content™
At ROAR forward, it all started with founder Michael Clinton’s book: ROAR Into the Second Half of Your Life. From that foundation has grown our monthly newsletter ROAR!, ROAR forward courses such as Life Layering™ and Dating Over 50, HR/benefits projects, and consumer-focused content for our clients. Michael Clinton and ROAR forward help people 50+ maximize the second half of their lives with strategies, advice, inspiration, and support.
“We’ve been handed a gift of 30 extra years of life…no strings attached. What are you going to do with it?”
Laura Carstensen
Director of the Stanford Center for Longevity
Only 9% of 50-70 year-olds think brands do “very well” at prioritizing and connecting to people their age.