When it comes to changing hearts and minds about the market for consumers who are 50+, messages and images play a key role. Maybe the most critical role.
Advertising across print and digital media, streaming, cable, and broadcast TV is not only a window into how marketers view people entering The New Longevity era but is also central to how people personally view the second half of their lives.
We’re happy to report that there are some brand marketers who are innovative and contemporary in recognizing that people 50+ are vibrant, active, and engaged consumers.
Here are ROAR forward’s favorite New Longevity ads of the year, full of images, words, and messages that reflect the new reality. They feature products that we all love – such as beauty, fashion, travel, and financial services.
Congratulations to these modern marketers who are ROARing forward into a future where advertising truly values the 50+ consumers!
VIDEO
Dove Beauty Bar – Beauty Never Gets Old
Empower – Empower What’s Next: Inheritance
Fidelidade – New Age
JD Williams
Jones Road – No Fuss Beauty
Northwell Health – New Year’s Resolution
Prudential – Protect Your Life’s Work
Estée Lauder – Because Of My Age
PRINT/DISPLAY
Donna Karan New York – In Women We Trust
Burberry – Wrapped in Burberry
QVC – The Age of Possibility
EasyJet – Empty Nesters Take Flight
